Claudio Petroni

SpecialityProgram Manager, Advertising
MBA graduate with 10+ years of experience in the fields of programmatic advertising, Analytics and digital product management. In the last 6 years I covered several roles in the programmatic advertising sector where I could develop a good balance of skills between analytics, sales and product innovation. I used to work on a daily basis with customer insights, SQL and visualization tools. At the same time, I am very familiar with duties revolving around display, video, performance and app adverting, DMP, audiences, full funnel strategies and marketing campaign optimization. I hold a number of Google certifications and I have a detailed knowledge on the online ecosystem. I speak Italian, Spanish and English fluently and I have worked in 4 countries (Italy, Spain, Belgium, Germany). Currently based in Madrid (Spain) I also have experience in cross-team program management and definition of go-to-market strategies for the launch of digital advertising products.